Financial Measures as Part of Selection Criteria for Mixture Model Based Segmentation. [Citation Graph (, )][DBLP]
Behavioral Targeting: Which Method Produces the most Robust Prediction? A Confrontation between Decisions Trees, Neural Networks and Regressions. [Citation Graph (, )][DBLP]
Predictive Targeting: Buzzword or Reality The potential of Automatic Behavioral Targeted Advertising in Online Marketing. [Citation Graph (, )][DBLP]
Targeted Fraud Detection Use of a Taxonic Method, Subspace Clustering and Knowledge Acquisition to Develop a Classification Model Ensemble. [Citation Graph (, )][DBLP]
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