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Parissa Haghirian: [Publications] [Author Rank by year] [Co-authors] [Prefers] [Cites] [Cited by]

Publications of Author

  1. Parissa Haghirian
    Does culture really matter? Cultural influences on the knowledge transfer process within multinational corporations. [Citation Graph (0, 0)][DBLP]
    ECIS, 2003, pp:- [Conf]
  2. Parissa Haghirian, Maria Madlberger
    Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users. [Citation Graph (0, 0)][DBLP]
    ECIS, 2005, pp:- [Conf]
  3. Bernd Simon, Parissa Haghirian, Bodo B. Schlegelmilch
    Case Study Teaching Via Collaborative Information Technology. [Citation Graph (0, 0)][DBLP]
    ECIS, 2002, pp:- [Conf]
  4. Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl
    An Investigation and Conceptual Model of SMS Marketing. [Citation Graph (0, 0)][DBLP]
    HICSS, 2004, pp:- [Conf]
  5. Parissa Haghirian, Maria Madlberger, Andrea Tanuskova
    Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. [Citation Graph (0, 0)][DBLP]
    HICSS, 2005, pp:- [Conf]

  6. Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. [Citation Graph (, )][DBLP]


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