Shun Cai, Yunjie Xu Effects of outcome, process and shopping enjoyment on online consumer behaviour. [Citation Graph (0, 0)][DBLP] Electronic Commerce Research and Applications, 2006, v:5, n:4, pp:272-281 [Journal]
Shun Cai, Yunjie Xu Designing Product List on E-tailing Websites: The Effect of Sorting on Consumer Decision. [Citation Graph (0, 0)][DBLP] HCI (4), 2007, pp:104-113 [Conf]
The effects of web site aesthetics and shopping task on consumer online purchasing behavior. [Citation Graph (, )][DBLP]
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