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Mark Heitmann: [Publications] [Author Rank by year] [Co-authors] [Prefers] [Cites] [Cited by]

Publications of Author

  1. Peter Aschmoneit, Mark Heitmann
    Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective. [Citation Graph (0, 0)][DBLP]
    HICSS, 2003, pp:216- [Conf]
  2. Mark Heitmann, Catja Prykop, Peter Aschmoneit
    Using Means-End Chains to Build Mobile Brand Communities. [Citation Graph (0, 0)][DBLP]
    HICSS, 2004, pp:- [Conf]
  3. Markus Lenz, Hans-Dieter Zimmermann, Mark Heitmann
    Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe. [Citation Graph (0, 0)][DBLP]
    Electronic Markets, 2002, v:12, n:2, pp:- [Journal]

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