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Katherine Gallagher: [Publications] [Author Rank by year] [Co-authors] [Prefers] [Cites] [Cited by]

Publications of Author

  1. Katherine Gallagher, Jeffrey Parsons
    Framework for Targeting Banner Advertising On the Internet. [Citation Graph (0, 0)][DBLP]
    HICSS (4), 1997, pp:265-274 [Conf]
  2. Jeffrey Parsons, Katherine Gallagher, K. Dale Foster
    Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. [Citation Graph (0, 0)][DBLP]
    HICSS, 2000, pp:- [Conf]

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