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Jashen Chen: [Publications] [Author Rank by year] [Co-authors] [Prefers] [Cites] [Cited by]

Publications of Author

  1. Jashen Chen, Russell K. H. Ching
    The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter. [Citation Graph (0, 0)][DBLP]
    HICSS, 2007, pp:151- [Conf]
  2. Jashen Chen, Russell K. H. Ching, Eldon Y. Li, Yiling Liao
    An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance. [Citation Graph (0, 0)][DBLP]
    ICEB, 2004, pp:249-254 [Conf]

  3. Virtual Experiential Marketing on Online Customer Intentions and Loyalty. [Citation Graph (, )][DBLP]


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