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Publications of Author

1. Maria Madlberger
   Strategies and business models in electronic retailing: indications from the U.S. and the UK. [Citation Graph (0, 0)][DBLP]
   ICEC, 2004, pp:296-303 [Conf]
   
2. Parissa Haghirian, Maria Madlberger
   Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users. [Citation Graph (0, 0)][DBLP]
   ECIS, 2005, pp:- [Conf]
   
3. Maria Madlberger, Antje Sester
   The Last Mile in an Electronic Commerce Business Model - Service Expectations of Austrian Online Shoppers. [Citation Graph (0, 0)][DBLP]
   ECIS, 2005, pp:- [Conf]
   
4. Parissa Haghirian, Maria Madlberger, Andrea Tanuskova
   Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. [Citation Graph (0, 0)][DBLP]
   HICSS, 2005, pp:- [Conf]
   
5. Horst Treiblmaier, Maria Madlberger, Nicolas Knotzer, Irene Pollach
   Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study. [Citation Graph (0, 0)][DBLP]
   HICSS, 2004, pp:- [Conf]
   
6. Nicolas Knotzer, Maria Madlberger
   Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. [Citation Graph (0, 0)][DBLP]
   HICSS, 2007, pp:168- [Conf]
   
7. Maria Madlberger, Herbert Kotzab
   Adapting the Internet as Distribution Channel for Stationary Retailers: The Austrian Case. [Citation Graph (0, 0)][DBLP]
   Electronic Markets, 2001, v:11, n:1, pp:- [Journal]
   
8. 
   Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. [Citation Graph (, )][DBLP]
   
   
9. 
   Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners? [Citation Graph (, )][DBLP]
   
   
10. 
    Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study. [Citation Graph (, )][DBLP]
    
    
11. 
    A Model of Antecedents of RFID Adoption Intention in the Supply Chain. [Citation Graph (, )][DBLP]
    
    
12. 
    Digital Cross-Organizational Collaboration: A Metatriangulation Review. [Citation Graph (, )][DBLP]
    
    
13. 
    Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. [Citation Graph (, )][DBLP]